Babycenter is an online resource for moms. They help moms by joining in their story of motherhood and keeping them up to speed on important milestones from newborns to toddlers. By helping their customers expedite this learning curve, they promote growth in many areas of life and this, in return, has allowed them to continually grow their business.

Babycenter brought me in to help them tell a new version of their story as their new mobile app was gaining traction. The most important thing they wanted to relay was that they will be there at every step and moms weren’t alone in the process. They wanted to visualize transformation and growth in a minimal but engaging way. The positive feedback received from some of their customers let us know we hit our mark.



Client: Babycenter

Creative Director, Animator: Mancel Lindsey